Bruno (9) isn't up for a holiday to Sweden with his family. He'd rather play games with his digital friend Taiki. His mother thinks he's addicted to the game and wants Bruno to see that the real world is more exciting.
During a very long and boring car journey, Bruno starts to act annoying and his parents put him out the car as a warning. When they come back a little later to pick him up again, he disappeared into the big Swedish forest.