Director Maikel van der Laken and Will Productions came to Planet X FX with a clearly defined concept for the video clip for Caro Emerald’s ‘That Man’.
In the clip, Caro gets lost in a graphic world with a vintage look and feel, looking for ‘That Man’. Maikel had combined detailed storyboard of the story with reference material, namely title sequences from Hitchcock films.
Planet X FX approached Donald Roos from Bureau.Donald® for all designs and all parts needing animation. Donald dove into his subject and translated countless original designs from the 1950s and 1960s into a consistent world for ‘That Man’.
"A night at the Copacabana can bring all kinds of excitement: wise guys on each side of the room making sure the big bosses are happy. Cigarettes sparking flames and smoking hot dames with jewels the size of Everest on their fingers. Those kept ladies can't stop what our narrator already knows. In a devoted plea to the handsome crooner on stage, nothing's gonna stop our girl now."
A studio shoot was set up to shoot Caro and the musicians in front of a green screen so that later they could become a part of the graphic world. Only in the beginning does Caro appear as herself. Then she is 'taken over' by a graphic alter ego. She walks off stairs that are a simplified version of a piano. Because the theme of steps/keys could be leading, the stairs were designed in advance and reproduced exactly on the set so that they would match the graphic stairs.
There were musicians and Lindyhop dancers filmed who, just like 'That Man', appear mostly as silhouettes in the clip.